United States Tennis Association (USTA)

The United States Tennis Association (USTA) took center stage at The Times Center to announce the largest single investment in US Open history: an $800 million transformation of the USTA Billie Jean King National Tennis Center.

This bold vision includes sweeping upgrades to Arthur Ashe Stadium—with expanded courtside seating, new luxury suites, and a dramatic new entrance by architect Daniel Libeskind—alongside the creation of a $250 million Player Performance Center designed to meet the needs of modern athletes.

The announcement underscores the US Open’s growing economic and cultural impact, with the tournament contributing over $1.2 billion annually to New York City. With tennis participation surging nationwide, the USTA’s investment signals its commitment to shaping the future of the sport.

We were proud to host this landmark moment at The Times Center, where game-changing stories meet world-class production.






Event Facts:

  • Rooms: The Stage, The Hall, Upper and Lower Lobby, and Kitchen
  • Type of Event: In-Person
  • Guest Count: 140
  • Caterer: N/A
  • Times Center Production: Security, FOH Staff

Location: The Times Center