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SEO (Sponsors for Educational Opportunity) 2025

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The Times Center was proud to welcome back Sponsors for Educational Opportunity (SEO) for another powerful and inspiring gathering in 2025. Known for its unwavering mission to create a more equitable society by closing the opportunity gap for young people from underserved communities, SEO brought together scholars, alumni, mentors, and corporate partners for a day of celebration, connection, and empowerment. Held in The Stage , our 378-seat auditorium, the event spotlighted the impact of SEO’s transformative programs—from Career to Scholars to Tech and Alternative Investments. Attendees heard firsthand from SEO alumni whose journeys exemplify the organization's mission in action. Panels and fireside chats featured industry leaders sharing valuable insights, while heartfelt speeches reminded us of the power of access, opportunity, and mentorship. The event also activated The Hall , our 5,000-square-foot open space, for dynamic networking sessions, interactive installations, and b...

New York Times: IAB NewFronts 2025

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The New York Times made a significant return to the IAB NewFronts in May, hosting its presentation at The Times Center in Midtown Manhattan. This marked the publisher's first appearance at the event since 2019, showcasing its evolution into a multifaceted media company. The event at The Times Center underscored The New York Times' strategic shift towards a comprehensive media platform, aiming to connect with a wider and more diverse audience through innovative content and advertising solutions.   Event Facts: Rooms:  The Stage, The Hall, Upper and Lower Lobby, and Kitchen Type of Event:  In-Person Guest Count:   Caterer:  N/A Times Center Production:  Security, FOH Staff, Uplighting

United States Tennis Association (USTA)

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The United States Tennis Association (USTA) took center stage at The Times Center to announce the largest single investment in US Open history: an $800 million transformation of the USTA Billie Jean King National Tennis Center. This bold vision includes sweeping upgrades to Arthur Ashe Stadium—with expanded courtside seating, new luxury suites, and a dramatic new entrance by architect Daniel Libeskind—alongside the creation of a $250 million Player Performance Center designed to meet the needs of modern athletes. The announcement underscores the US Open’s growing economic and cultural impact, with the tournament contributing over $1.2 billion annually to New York City. With tennis participation surging nationwide, the USTA’s investment signals its commitment to shaping the future of the sport. We were proud to host this landmark moment at The Times Center, where game-changing stories meet world-class production. Event Facts: Rooms:  The Stage, The Hall, Upper and Lower Lobby, an...

The New York Times: Asian American Culture

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 On a vibrant spring evening in Manhattan, The Times Center buzzed with energy, conversation, and cultural pride as The New York Times hosted a special event spotlighting Asian American culture and its growing impact across arts, media, and public life. The event brought together a dynamic group of artists, journalists, community leaders, and changemakers for a night of storytelling, dialogue, and performance. From heartfelt panel discussions to live music from Laufey and spoken word, every moment served as a testament to the richness and diversity of the Asian American experience. Highlights of the evening included a panel moderated by a Times journalist that explored how Asian American identities are portrayed in the media, as well as the role of journalism in combating stereotypes and elevating authentic narratives. The conversation was thoughtful and engaging, filled with personal anecdotes and calls to action for greater inclusion and representation. Attendees were al...

Move Fast and Fix Things: BISG's 2025 Annual Meeting

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The Book Industry Study Group (BISG) welcomed industry leaders to The Times Center   for its 2025 Annual Meeting of Members. With a packed agenda and an engaged audience, the event spotlighted critical issues and emerging opportunities across the book publishing supply chain. This year’s meeting featured keynote speakers, thought-provoking panels, and in-depth discussions on metadata standards and supply chain resilience to emerging technologies and evolving consumer behaviors. The program also celebrated BISG’s ongoing work to drive innovation, collaboration, and best practices throughout the industry. The Times Center provided a dynamic setting for lively conversations, new connections, and a shared commitment to building a more efficient, accessible, and responsive publishing ecosystem. Event Facts: Rooms:  The Stage, Upper Lobby, and Kitchen Type of Event:  In-Person Guest Count:  170 Caterer:   Restaurant Assoicates  Times Center Production:...

The Times Center Showcase

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The Times Center recently came alive with a vibrant showcase event featuring standout talents in the events industry. Guests were treated to bold, modern cuisine by Abigail Kirsch Culinary , while Raiola Co transformed the space with stunning, immersive design. Party Rental Ltd provided the elegant foundation—flawless rentals and event infrastructure that supported every detail. Capturing it all was Phillip Van Nostrand , whose dynamic photography highlighted the creativity and connection throughout the night. It was more than an event—it was a celebration of collaboration, innovation, and elevated experience design in the heart of NYC. Photography:  @phillipvnweddings Venue:  @thetimescenter   Design:  @raiolaco Catering:  @abigailkirschculinary Rentals:  @partyrentalltd

The New York Times: Take Your Child to Work Day

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On Thursday, April 24, 2025, The New York Times welcomed a new generation of reporters, editors, coders, and critics—some no taller than a filing cabinet—for Take Your Child to Work Day . More than 300 children joined Times employees across departments for a behind-the-scenes look at the inner workings of the newsroom. From designing mock front pages and learning how breaking news gets published, to brainstorming headlines and sitting in on storytelling workshops, the young guests had a front-row seat to the magic behind the masthead. The day began with a welcome breakfast and remarks from newsroom leaders, followed by a variety of hands-on activities. In the newsroom, kids teamed up with editors for a headline-writing challenge (“Aliens Land in Brooklyn—Say Bagels Were the Draw” was a standout). In Graphics, children explored data visualization through interactive charts, while others tested their skills in a fact-checking game that proved even trickier than expected. The day wrapp...